“I help brands understand customer behavior through neuroscience and design.”

Rather than vague “best practices,” I provide clear, actionable steps backed by behavioral and neurological data. My goal is to help you reduce guesswork and make confident design and marketing decisions that lead to measurable results.

I analyze the entire customer journey – from first impression to checkout – to identify friction points, usability issues, and design choices that affect engagement and conversions. Every detail matters, from button placement to visual hierarchy.

I use state-of-the-art EEG headsets and eye-tracking technology to measure attention, emotions, and subconscious reactions while users interact with your ads or webshop. This reveals hidden insights that surveys and analytics often miss.

By combining neuroscience with marketing principles, I uncover what truly influences buying decisions. This includes understanding emotional triggers, cognitive load, and how design impacts trust and motivation.

A talk on how small, often overlooked UX decisions shape user behavior, reduce friction and create experiences that feel intuitive by preventing confusion before it happens.

I delivered a talk on how UX patterns can reduce user mistakes and strengthen digital security, showing that good design isn’t just aesthetic but also preventative.

A practical session that helped startup founders understand how to build user-friendly products from day one leaving the workshop with deliverables they applied to their products, including presentation structure, website improvements, and investor pitch materials.

A workshop on how attention, emotion and decision-making shape user behavior and how startup founders can use neuroscience principles to write copy that converts leaving the workshop with deliverables they applied to their products, including presentation structure, website improvements, and investor pitch materials.